Your online store launch checklist
A practical checklist for products, storefront pages, checkout, delivery, and the first real order.
Choose a collection you can fulfill
Begin with products you can photograph, price, and deliver confidently. For each one, write a useful description, confirm stock, and record the options a buyer must choose. A focused first collection makes it easier to test the complete order journey.
Build the pages that answer questions
Your homepage should explain what you sell and who it is for. Product pages need clear photos, prices, options, and delivery information. Put contact, shipping, and returns information where a customer can find it before checkout.
Test on a phone
Open your store on a small screen. Check the menu, product images, option selection, cart, and checkout. Use long product names and a product with multiple options to expose awkward layouts before customers do.
Complete a test order
Use your provider's supported test process before taking real payments. Confirm that the selected product and delivery details appear correctly, that the order reaches the workspace, and that you can follow the fulfillment steps. Do not treat a successful homepage preview as a checkout test.
Prepare the first working day
Decide who reviews orders, when parcels are packed, and how you respond to customer questions. Keep the first launch manageable. Review real questions and incomplete purchases before adding more products or campaigns.
